By In this series where we feature Dubai based businesses and startups, today we are having a look at Aanyeh Jewelry, a sand jewelry concept that is making waves in Dubai.
Imagine your favourite place, a place that you once visited, the place you met your partner, the place you were born in, a place that means something to you, now besides the photos in your camera roll you probably do not have any other memorabilia that will forever remind you of that place.
This is why Aanyeh Jewelry was born. Having realised how important it is for us to have some form of memorabilia for our favourite places, they started making jewelry which can be filled with sand and elements from any place in the world. The Dubai based company says their goal is “To make sand more precious than gold”. Aanyeh is transforming the jewelry industry in a special way by making jewelry be a carrier of memories.
Aanyeh crafts sand jewelry that brings life to your everlasting memories and adventures, whether your home country, honeymoon or a destination you wish to be reminded of at all times.
Founded in 2021 by former banker Nedal Abu Kou a Jordanian based in Dubai and his twin brother Essam Abu Kou, Aanyeh is already making a name in the jewelry market having sold so many pieces of jewelry with sand and elements from all over the world. Their collection of sand and elements which they call the ‘sand capital’ currently has sand from over 30 countries. They have sand from Maldives, India, the famous Petra in Jordan, Lebanon, Georgia, Thailand, Caribbean Islands as well sand from African countries like Zimbabwe and of course UAE.
“Capture beauty in the moment attached to a place. Use the sand or earth element of that place, and frame it in a handmade beautiful jewelry of your choice and that’s how we make it a forever moment”
Aanyeh has different product categories including rings, necklaces, earrings and bracelets. To place an order you can select any item you want and specify the sand or elements you want filled inside from their sand capital. They also have an option where you can send your own sand or elements to them and they will use it on your selected jewelry.
The beauty of this sand jewelry is it’s handcrafted and looks stunning to say the least. My personal favourite is the Alif which is a ring that can be filled with two different types of sand.
Not only are they online but they are also always showcasing their stunning jewelry at various events across the city. This week they are going to be at the PopCon at Expo City Dubai as well as the Dubai Design Week which is running from 8 to 13 November 2022. You can also follow Aanyeh Jewelry on Instagram and stay up to date with their offers and promotions.
